The Process

Everyone has a story. The trick is in the telling. At Falcon’s Treehouse, we harness the vast emotional power of “elemental storytelling”™ to transform ordinary master plans into masterpieces. It’s a proprietary process that distills familiar story forms down to their most essential elements, tapping directly into the primal perceptions within the minds of every human. Elemental stories transcend ordinary barriers of language, culture, age, gender, and worldview. They are the nexus where feelings, facts and fantasy meet.

Story is the essence of everything we do. Once your guests venture inside our creations, they become part of the story…and they can’t help but be intrigued, thrilled, even a little inspired. Not just by what they discover there, but by what they take away.

We do more than help you dream up stories for urban settings, theme parks, destination resorts and other experiential projects; we engineer the entire experience – from the smallest detail to the whole ball of wax. Ultimately, we create entertainment value that lasts – by weaving a simple, seamless storyline through every master plan.